Solvis Consulting, LLC

Social CRM Strategy. We can help.

Don't know where to start with your Social Media initiatives.We can help.

We have developed a Social Media methodology with a CRM focus that will help you identify opportunities to engage customer that are already having conversations about your brand or company in the Internet. Our social media analysis takes into account conversations in the different Web 2.0 mediums and channels, your digital and search marketing efforts, your main media and PR efforts, and your current CRM strategy.

We can help your company be part of these conversations and use your existing infrastructure (i.e. call center, web team, marketing team, etc.) to have engage customers in order the acquire and retain them.

We can help turn social media conversations into interactions and transactions - leads, opportunities, claims or customer service cases - to help your company be more engaged with your customers - customers that are using social media.

Our methodology will hep you:

1. Listen to conversations on the different social media and channels
2. Expand your CRM strategy to the Internet
3. Understand the key areas you need to fix in your current CRM before expanding to the Web 2.0
4. Understand key requirements in culture and business to maximize the relationship with customers
5. Use Web 2.0 channels - RSS, Blogs, Social Networking, Videos, Social Sites,  Social Bookmarking, Micro-Blogging, from the business and technology perspective
6. Prepare to launch a private or public social networking site for your customers
7. Apply SEM, SEO, Digital Marketing, Email and Landing pages to promote your product and services
8. Integrate your tradicional CRM with social media
9. Analyze the current CRM and Web 2.0 landscape in terms of trends, vendors and technology

Contact us for more information to see how we can help with your Social Media strategy.

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Congreso Internacional CRM México 2009 - Next Week! #crmlatam

via mundo-contact.com

Next week is Mundo-Contact's CRM evento in Mexico. Solvis is a sponsor. Jesus Hoyos will giving a workshop about Social CRM and Jose Corona will be talking about how to turn conversations into transactions with social media tools like Radian6 and Salesforce.com

But Solvis recommends you go to these lectures:

1. Taller: La Rueda de la Lealtad with Leopoldo Gomez
2. Taller: Los Contact Centers al Servicio de la Experiencia with Valentin Valle
3. Únete a la conversación. Alex Wolin, VP Business Development The Americas para Salesforce.com
4. "Ying Yang" Marketing Tradicional + Marketing Digital: Marketing 2.0. Gini Dardalla Rute, Directora General de la Agencia de Publicidad y Marketing Digital Emagine You.
5. CRM Emocional: Más alllá de los datos sociodemográficos. Lic. Christian Fernández Alonso, Director General de GO4IT-AD LIMIT
6. CRM = Confianza, Compromiso y Respeto. Rick Beato, Director General de Approach Technologies

More here: http://www.mundo-contact.com/crm09/tema.htm

Posted via web from JesusHoyos.com Posterous

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CA and Salesforce.com Forge Strategic Partnership to Deliver Agile Development Management in the Cloud on the Force.com Platform

Image via CrunchBase

SAN FRANCISCO – Salesforce.com Dreamforce Conference – November 19, 2009 – CA, Inc. (NASDAQ: CA), the leader in Enterprise IT Management, and salesforce.com (NYSE: CRM), the enterprise cloud computing company, today announced they have partnered to deliver agile development management in the cloud on the Force.com platform.

via www.ca.com

We like this! As practitioners of Agile and Scrum, we like having an Agile Development Platform powered by Force.com.

Want to share your ideas on the platform? Go to this Idea site for the CA Agile Planner.

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Twitter is now in Spanish!!!!

via blog.twitter.com

Facebook has been growing VERY strong in Latin America. Colombia, Chile, Mexico and Argentina... all countries have many types of users, groups, pages and applications... from political groups to just-for-fun applications...

And now Twitter is in Spanish... this means that Twitter is paying attention to the market (like Facebook did)... more a more consumers are using Twitter for many things...

Now is time for you company too really start listing to conversations on Twitter...and in Spanish!

This is Spanish text from the Twitter blog:

"Twitter está ahora oficialmente disponible en español. Puedes cambiar el idioma en la Configuración o visitar Twitter.com y cambiar la configuración del idioma en el la opción situada en la esquina inferior derecha."

Posted via web from JesusHoyos.com Posterous

Social Media at SAS

We found this presentation about how SAS uses social media as a tool to reach customers and to manage communications with employees. You will find good ideas that you can use in your companies. We like the fact that SAS established Social Media Guidelines! Kudos!

Social Media at SAS - Triangle IABC meeting Sept. 8, 2009

View more presentations from David B. Thomas.

Note: As SAS partner in Latin America, we are involved in many SAS Marketing Automation projects in Mexico, Ecuador, Puerto Rico and Colombia (in industries like retail, government and banking).

The Scrum Framework for CRM in 10 Minutes or Less

We here at Solvis have mentioned before that when implementing Social Media or CRM SaaS solutions, we support the use of the Agile Methodology and particularly the Scrum Framework. So how can one learn this in 10 minutes or less? Read on:

Lance Dacy, a certified Scrum Master and Product Owner based in Dallas, TX, (DFW Scrum Alliance) has been a great mentor for us in implementing Scrum. He recently shared the following with us regarding a summary of The Framework:

"Scrum uses the real-world progress of a project — not a best guess or uninformed forecast — to plan and schedule releases. In Scrum, projects are divided into succinct work cadences, known as sprints, which are typically one week, two weeks, or three weeks in duration. At the end of each sprint, stakeholders and team members meet to assess the progress of a project and plan its next steps. This allows a project’s direction to be adjusted or reoriented based on completed work, not speculation or predictions.


Philosophically, this emphasis on an ongoing assessment of completed work is largely responsible for its popularity with managers and developers alike. But what allows the Scrum methodology to really work is a set of roles, responsibilities, and meetings that never change. If Scrum’s capacity for adaption and flexibility makes it an appealing option, the stability of its practices give teams something to lean on when development gets chaotic."

Also, there has been a video that has gone "viral" in the Scrum-world recently, that does a great job demonstrating the Scrum concepts in 8 minutes (be sure to click on the "HD" button on the bottom right side of the screen for better visibility), please click below for the video:

Scrum in 8 Minutes at YouTube

Solvis Consulting is a partner of Radian6 for the Latin American market

Solvis is now a Radian6 partner for the Latin American Market. Radian6 gives you platform to listen, measure and engage with your customers across many social channels At Solvis, we have established a unique approach to keep track of conversations and converting these conversations into sales and customer service transactions. Radian6 helps us do that.

Radian6 can help you understand your customers conversations in many of the social channels like blogs, Twitter, YouTube and many others.

With our Social CRM methodology in conjunction with Radian6 listing platform can help your company start your social media (or social crm) strategy. And if your company already have a strategy, we can help monitor your tactical plan and measure your customer conversations.

Radian 6 can help you in many areas within your company:

• Crisis Management
• The Lifecycle of Buzz
• Uncover Influencers
• Benchmark The Competition
• 360 Degrees of your Brand
• Capture Industry Trends
• Social Meets Web Analytics
• Sales and Lead Generation
• Create a Listening Grid
• Track & Measure Community Engagement
• Customer Service Outreach
• Make A Case for Social Media
• Find your Brand Evangelists
• Listen when No One’s Talking  

Do you know what your customers are saying about your brand or company in the Internet? Contact us for a demo to find out. Click here and make sure you select Radian6 as your interest.

If you are in Mexico City, we can go to your local office to demonstrate Radian6, If you are not in Mexico, we will schedule a remote session for the demo.

Social Media Conference in Mexico

SMLatam 1era. Conferencia sobre negocios a través de Social Media

Solvis Consulting is a Media sponsor for the first Social Media Conference in Latam. Jesus Hoyos will be a speaker. He will be speaking about the convergence of Social Media with CRM

To register go here: http://www.smlatam.com/
Dates: October 29 & 30

UPDATE: The event date has been changed to February - for more information go to http://www.smlatam.com/