Solvis is a full-service management consulting company specializing in Customer Relationship Management. Our team's experience and technical know-how will help your company to develop and deploy effective, efficient, technologically savvy demand generation and customer loyalty solutions.
Solvis Consulting will offer a Social Media & CRM seminar on July 28th in Mexico City.
The seminar is an all-day workshop where participants will learn how to implement a practical social media plan from the CRM point of view. We will discuss how social media is a critical part of CRM and how it impacts marketing, sales and customer service.
Cost: US $500.00 - includes breakfast, coffee breaks, lunch and parking.
Additional Offering: Solvis will provide a Social Media and Conversation Analysis for your company. We are offering a 50% discount for this service. Retail price is US $1000.00. If you are a participant of the seminar your cost will be US $500.00.
For more information visit ourseminar page (Spanish).
Note: we recommend EventBrite for your online and offline events.
We plan to offer more dates and locations in the future.
Lexnet Consulting interviewed Jesus Hoyos about different CRM topics. One topic is about the biggest CRM trend - Social CRM:
What’s the biggest CRM trend on the horizon?
Social CRM – a worldwide trend. Social CRM, also known as CRM 2.0
or Social Media, is a trend that it is still evolving and where the
consumer is in control. My take on this is that Social Media has
different mediums to engage the customer. A medium will be Facebook or
Twitter, and within each medium you have different channels. For
example, in Twitter, you could have an account for customer service and
another one for sales promotions – here you have two channels. Another
example is Facebook, you have applications, groups and pages – they all
are channels.
This requires a different thinking in terms of culture, processes
and technology in your company. But the bottom line is that you will
need to have a team or structure dedicated to manage these social media
channels. Think of a call center, you have a director and supervisors
and agents. You will need some sort of structure for social media
channels.
Congratulations to Marco A. Cruz - winner of the Grange Prize Award!The Grange Prize is a Canadian and International Internet Award that recognizes the work of two Canadian and two international photographers, awarding CAD $50,000 to a winner chosen through an
internet public vote. This year they had 2 Mexican photographers. Marco A. Cruz was the winner!
Early in the year Marco A.Cruz contacted us to help him with his Social Media presence and CRM activities. Marco had already a site managed by himself with a focus on documental photography. Marco realized that photography and the internet go well together and he needed to expand his presence in the Internet to promote his work and must important start conversations about his work and in this case, Mexican photography.
Marco is a clear example of using personal branding, social media and CRM to promote his work and engage in conversations. For this, Solvis prepared a Social CRM Strategy based on Marco's core values and objectives to promote his photography. We are in the process of developing a case study but here are some of the tactics that we used within the defined strategy:
Optimized Wordpress to better manage his blog content
Made changes to the navegation menus at his website
We are extemely happy to contribute to Marco's efforts and expand his precence in the Internet via Social Media. Our work is not done yet, we are now moving into the next phase to help Marco with other social media channels and tactics.
On Thursday, May 21st, Jesus Hoyos, was one of the speakers at Digital Days in Colombia. This event was organized by Mass and Indexcol with the help from Google. Mass and Indexcol are both Internet and Digital marketing agencies in Colombia. To be part of the Digital Days social networking group go to Revolucion Digital.
Colombia's constant growth in the Internet is impressive - 17 millions users in the internet and 4.3 millions in Facebook. Jesus had the opportunity to demonstrate real-time conversations via Facebook and Twitter while he was speaking at the conference and demonstrated how to measure Social CRM via conversation tools and CRM applications. The event had more than 200 participants from all types of industries.
Jesus Hoyos, Solvis Managing Partner, had the opportunity to participate at Sapphire 2009 in Orlando as a blogger. Follow here his tweets from the conference this past week. Also go to his blog in Spanish about his meetings with SAP Latin America Executives and customers.
Our social network partner, Neighborgood America, wins its second CODiE Award.
May 7, 2009 - Neighborhood America announces today that it has won its second consecutive CODiE Award for 'Best Social Networking Solution' for enterprises. The company accepted the prestigious award Tuesday evening in San Francisco at the Software & Information Industry Association (SIIA) Summit, emerging from the competition as the recognized leader in the enterprise social computing industry.
Our Managing Partner, Jesus Hoyos, will participate in a CRM Webminar sponsored by Oracle Latin America and Netmedia. Jesus will be part of a panel that includes Mónica Mistretta, General Director of Netmedia, and, Ricardo Cárdenas, Director,CRM Oracle América Latina.
Solvis Consulting is proud to be a sponsor of the CRM Certification - 2009 Latam Tour. The certification is organized by CustomersForever, BPT Partners and El Centro de Formación Profesional de Call Center & CRM. Last year, the 2008 Tour had 100 participants and the seminars were held in Lima, México, Córdoba and Buenos Aires.
The Professional Certification in
Applied CRM Strategy based on Paul Greenberg's book, "CRM at the Speed
of Light". It is also available in eLearning format and the seminars can also be given just for your company.
Why You Should Attend
Learn to:
Create customer driven strategies that
improve long-term customer equity and shareholder value
Identify, acquire, service and grow
profitable customers
Deploy a set of 'best practices' for
evaluating and implementing CRM process and technology innovation
Design and optimize the customer
experience that delivers the maximum value for value received
Create organizational strategies and action plans that enable CRM success
Who Should Attend
The training seminar is designed for executives, managers and professionals in:
Sales
Marketing
Customer Support
CRM Industry, Technology and Services
CRM Consulting and Professional Services
The seminar has instructors from the region, including Jesus Hoyos (www.crmenlatinoamerica.com) and other Solvis' partners.
Recently our social networking partner, Neighboorhood America, announced the integration between Dynamics CRM and Elevate.Elevate is Neighboorhood America's social networking platform. Brent Leary, CRM expert in the social CRM, writes about the integration between both applications.
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