Here is the Ad-Tech Miami Podcast about Blogs, Podcast & Vidcasts where Jesus Hoyos participated as a panelist with Jay Berkowitz, Julio Vaca and Diego Naranjo. Here you can find the original blog (Spanish) about the Ad-Tech Miami event and the podcast.
The podcast has a few sections regarding how to use Web 2.0 tools. Jesus' part was about how to use Blogs, Podcasts and Vidcasts as interaction channels with your customers.