Jesus Hoyos' tweets during the conference:
jesus_hoyos: Need to go to airport. Return2Customer conference was great...good lectures as well as the networking...
jesus_hoyos: Customer Intelligence Panel - multichannel interactions and related data ... Key factors for customer intelligence...
jesus_hoyos: Customer Intelligence Panel - managing unstructured data is the biggest challange for BI projects
jesus_hoyos: Paul
Greenberg - the new CRM is no longer the 360 view of the customer. It
is about customers that want a company like them...
jesus_hoyos: Paul Greenberg - the social customer - it is a social transformation NOT a business transformation
jesus_hoyos: Had a demo of Openspan - 360 degree customer view - check it out www.openspan.com
jesus_hoyos: FirstWave - lead management needs a scoring and nurturing processes in order to convert leads to sales
jesus_hoyos: Infor - customer mobilty is a crm trend as well as Green CRM technology
jesus_hoyos: Market2Lead
- you need aligment with processes, systems, data quality, metrics and
change mgmt in order for sales and marketing to work ...
jesus_hoyos: Socia Media panel: social media is collaborative CRM.
jesus_hoyos: Social Media Panel: understand your customers and objectives before jumping into social networking
jesus_hoyos: Martha Rogers - companies have no customer memory - Goldfish Principle.
jesus_hoyos: Martha Rogers - most business fundamental assumptions are wrong - these are rules to break in order to market customers
jesus_hoyos: Bill Price - Best Service is no Service - avoid confusion and mistakes in order to provide best service.. Check out his book...
