Salesforce.com Sites for Facebook is a step closer to have a social CRM in the market, where CRM meets social networking. This means that you can create Facebook Apps in Salesforce.com Sites. CRM applications now are within Facebook allowing for data collection and for a better interaction with consumers.
Imagine that you are a Financial Institution that it is using Salesforce.com for CRM and Salesforce.com Ideas to collaborate with your customers. Now you can add Facebook Apps from Salesforce.com Sites for customer acquisition and referral campaigns. The application helps customer calculate the car payment and this customer can share the application within Facebook to all his or her friends. You can see how CRM now is social.
Now, with the new Facebook Connect and the functionality to integrare Salesforce.com Sites with corporate web sites, the Social CRM is becoming a reality. This is for us Social CRM.
By Jesus Hoyos
