Solvis Consulting, LLC

Our latest posts at our Social CRM blog

Check out our latest posts, presentations and videos at our Social CRM site and blog:

1. Taller de Social CRM - Parte 2 - en el evento de MundoContact 2010
2. Taller de Social CRM - Parte 1 - en el evento de MundoContact 2010
3. Webinar de Social CRM con MundoContact
4. Charla de Social CRM en Campus Party Mexico
5. Como usar Pivotal CRM para gestionar las redes sociales
6. Conversaciones de Social CRM - Meetups con @jesus_hoyos en Colombia y Argentina
7. Le damos la bienvenida a Clicker 360: Patrocinador de Medios del Seminario
8. Fotos del Seminario en Buenos Aires - Septiembre 2
9. Workshop de Redes Sociales, CRM y Empresas: Una nueva era en las relaciones comerciales
10. Social CRM Meetups

How @smlatam created an Internet brand - a social media analysis

Smlatam Analysis V1

View more presentations from Jesus Hoyos.

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Jesus Hoyos' Presentation at @smlatam

Social CRM en SMLatam

View more presentations from Jesus Hoyos.

Announcing our 2 Social Media & CRM Seminars for 2010

Image by solvisconsulting via Flickr

Last year we launched our Social Media and CRM Seminars in Mexico and today we are announcing our 2 seminars for 2010.

• See our note in Spanish at PitchEngine.
• Our Web site for the seminars.
• 2009 Seminars pictures.

Eventbrite registration is also setup if you want to pay via credit card or PayPal.

3er Seminario de Social Media y CRM, México D.F.

Thursday, February 25, 2010 from 8:30 AM - 6:00 PM (GMT-0600)

Mexico City, | Regus - Edificio American Express

4to Seminario de Social Media y CRM, México D.F.

Thursday, May 27, 2010 from 8:30 AM - 6:00 PM (GMT-0600)

Mexico City, | Regus - Edificio American Express

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Solvis Consulting is a partner of Radian6 for the Latin American market

Solvis is now a Radian6 partner for the Latin American Market. Radian6 gives you  platform to listen, measure and engage with your customers across many social channels At Solvis, we have established a unique approach to keep track of conversations and converting these conversations into sales and customer service transactions. Radian6 helps us do that.

 
 
Radian6 can help you understand your customers conversations in many of the social channels like blogs, Twitter, YouTube and many others.

With our Social CRM methodology in conjunction with Radian6 listing platform can help your company start your social media (or social crm) strategy. And if your company already have a strategy, we can help monitor your tactical plan and measure your customer conversations.

Do you know what your customers are saying about your brand or company in the Internet? Contact us for a demo to find out. Click here and make sure you select Radian6 as your interest.

2nd Social Media & CRM Seminar

Solvis is pleased to announce our 2nd Social Media and CRM Seminar - August 10, Mexico City. For more information go to our seminar site or see the widget below.

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Solvis to offer Social Media & CRM Seminar in Mexico

Image by Matt Hamm via Flickr

Solvis Consulting will offer a Social Media & CRM seminar on July 28th in Mexico City.

The seminar is an all-day workshop where participants will learn how to implement a practical social media plan from the CRM point of view. We will discuss how social media is a critical part of CRM and how it impacts marketing, sales and customer service.

• Cost: US $500.00 - includes breakfast, coffee breaks, lunch and parking.
• Additional Offering: Solvis will provide a Social Media and Conversation Analysis for your company. We are offering a 50% discount for this service. Retail price is US $1000.00. If you are a participant of the seminar your cost will be US $500.00.

For more information visit our seminar page (Spanish).

Note: we recommend EventBrite for your online and offline events.

We plan to offer more dates and locations in the future.

How Solvis can help with your CRM initiatives?

Social CRM Strategy. We can help.

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Social CRM Strategy. We can help.

Don't know where to start with your Social Media initiatives.We can help.

We have developed a Social Media methodology with a CRM focus that will help you identify opportunities to engage customer that are already having conversations about your brand or company in the Internet. Our social media analysis takes into account conversations in the different Web 2.0 mediums and channels, your digital and search marketing efforts, your main media and PR efforts, and your current CRM strategy.

We can help your company be part of these conversations and use your existing infrastructure (i.e. call center, web team, marketing team, etc.) to have engage customers in order the acquire and retain them.

We can help turn social media conversations into interactions and transactions - leads, opportunities, claims or customer service cases - to help your company be more engaged with your customers - customers that are using social media.

Our methodology will hep you:

1. Listen to conversations on the different social media and channels
2. Expand your CRM strategy to the Internet
3. Understand the key areas you need to fix in your current CRM before expanding to the Web 2.0
4. Understand key requirements in culture and business to maximize the relationship with customers
5. Use Web 2.0 channels - RSS, Blogs, Social Networking, Videos, Social Sites,  Social Bookmarking, Micro-Blogging, from the business and technology perspective
6. Prepare to launch a private or public social networking site for your customers
7. Apply SEM, SEO, Digital Marketing, Email and Landing pages to promote your product and services
8. Integrate your tradicional CRM with social media
9. Analyze the current CRM and Web 2.0 landscape in terms of trends, vendors and technology

Contact us for more information to see how we can help with your Social Media strategy.

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Social Media Maturity Level - an experiment by destinationCRM

Take a look at this post -  Social Media Maturity Model: 30 Posts, 30 People, 30 Day, by Joshua Weinberger (Managing Editor, CRM magazine). He is conducting an interesting experiment - discuss and create conversations in 30 days about a proposed Social Media Maturity Level. The participants of the discussions are a roster of CRM and social media all-stars, plus your comments - great idea by destinationCRM and Joshua Weinberger - crowdsourcing in action!

The conversation already started - see this post by Michael Faoscette - Social Media Maturity Model: The Conversation Begins. We will be updating this post's comments with every conversation from this experiment.

We believe that Social Media (Social CRM or CRM 2.0) is still evolving but with the different contributions from PR, CRM, Advertising, Marketing, Sales and Customer Service folks, and most important, the contributions from consumers. The Social Media Maturity Level takes all of these contributions into account, but let's see how it evolves in the next 30 days.

Update: Jesus Hoyos will be taking part of the conversations. You can also follow the conversations via this RSS feed: http://sn.im/303030feed

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Congratulations to Marco A. Cruz!

Congratulations to Marco A. Cruz - winner of the Grange Prize Award!The Grange Prize is a Canadian and International Internet Award that recognizes the work of two Canadian and two international photographers, awarding CAD $50,000 to a winner chosen through an internet public vote. This year they had 2 Mexican photographers. Marco A. Cruz was the winner!

Early in the year Marco A.Cruz contacted us to help him with his Social Media presence and CRM activities. Marco had already a site managed by himself with a focus on documental photography. Marco realized that photography and the internet go well together and he needed to expand his presence in the Internet to promote his work and must important start conversations about his work and in this case, Mexican photography.

Marco is a clear example of using personal branding, social media and CRM to promote his work and engage in conversations. For this, Solvis prepared a Social CRM Strategy based on Marco's core values and objectives to promote his photography.  We are in the process of developing a case study but here are some of the tactics that we used within the defined strategy:

1. Optimized Wordpress to better manage his blog content
2. Made changes to the navegation menus at his website
3. Created a Facebook strategy for Marco A, Cruz, the photographer
4. Established presence on Twitter
5. Used tools like HootSuite, Mr. Tweet, Search.Twiiter and Tweedeck to manage conversations, followers and tweets
6. Used different Google tools to understand conversations around photography
7. Had a plan to measure conversations and some key metrics
8. Used ZohoCRM as the CRM tool with a Landing Page
9. Zoho for Project Management

Marco's blog is http://www.marcoacruz.com/blog/.

We are extemely happy to contribute to Marco's efforts and expand his precence in the Internet via Social Media. Our work is not done yet, we are now moving into the next phase to help Marco with other social media channels and tactics.

More: How Solvis can help you with your CRM and Social Media Strategies

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